A lot of upset people where blasting the social media airwaves this last week because of an old interview from the CEO of Abercrombie & Fitch.
In the interview (from 7yrs ago) the CEO said:
In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he said in an interview. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.
North America bought into their marketing. Spending over $40 for a t-shirt
(insert Macklemore’s Thrift Shop Song here)
Is it wrong that they targeted a certain demographic-NO. That is there business model.
Lane Bryant or Addition Elle target is exclusive to plus size women.
Choices and options.
You don’t have to shop there and you dont have to like it.
That is the great thing about free enterprise. It would be great if everyone was inclusive of everything but that’s not the way the world works.
We all at some point want the latest and greatest.
For teens it might be an Abercrombie shirt and for adults it might be a Coach purse.
Which brings you back to your choices and options. If you don’t have the body that fits into A&F clothes then you can fix that. You have choices and options.
You can choose to eat healthy and exercise to be in a fit body or you can choose to eat junk and watch tv. Choices x Actions = Results….what results are you getting?
I have been on both sides of this. My youth was spent not being able to shop at regular (popular) retailers. I was wearing a lot of elastic waist band pants and plus size sweat shirts. Did I want to wear cute clothes like my friends-heck yeah! Did I stop shovelling fries and gravy into my mouth -nope.
Stop blaming or looking to find fault in others for the way things are in your life. Stop playing the victim card. Don’t put effort into hating a clothing brand because they don’t fit in with your views. Put effort into your own life and making it amazing.